Groundswell | Change is happening faster than we think

TO ACHIEVE THIS MINDSET SHIFT, WE WORK WITH PARTNERS ACROSS THREE CORE AREAS:

Data

Identify positive signals of change

Policy

Unite behind the outcomes we need to see

Communications

Equip a diverse group of actors with effective messaging

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Jacob Beautemps (“Breaking Lab”) on the exponential pace of the energy transition.

Jacob Beautemps (“Breaking Lab”) on the exponential pace of the energy transition.
Watch video

Mission 2025 advertising campaign at Bank Street underground station in London.

Mission 2025 advertising campaign at Bank Street underground station in London.

Count Us In and Earth FC football campaign challenging G20 leaders in Rio to not drop the ball on climate action.

Count Us In and Earth FC football campaign challenging G20 leaders in Rio to not drop the ball on climate action.
Read more

Sneaking climate into content: Gemma Styles (10,2M followers on IG) on the impacts of climate change on mental health. With Conspirators.co

Sneaking climate into content: Gemma Styles (10,2M followers on IG) on the impacts of climate change on mental health. With Conspirators.co
Watch video

‘Protect What We Love’ advertising campaign encouraging decision makers to achieve strong fossil fuel outcomes at the Summit of the Future. With C40.org

‘Protect What We Love’ advertising campaign encouraging decision makers to achieve strong fossil fuel outcomes at the Summit of the Future. With C40.org

Workshop with 40 partners at COP16 in Colombia on amplifying a story of possibility for climate, nature and food.

Workshop with 40 partners at COP16 in Colombia on amplifying a story of possibility for climate, nature and food.
Read more

Supported a letter signed by 150+ prominent parents to Heads of State, calling for an end to fossil fuels at the Summit for the Future in New York. With ourkidsclimate.org

Supported a letter signed by 150+ prominent parents to Heads of State, calling for an end to fossil fuels at the Summit for the Future in New York. With ourkidsclimate.org
Read more

Mission 2025 advertising at London Climate Action Week (2024) on electric vans, targeting decision makers in the UK. With Mediabounty.com

Mission 2025 advertising at London Climate Action Week (2024) on electric vans, targeting decision makers in the UK. With Mediabounty.com

Youth workshop on translating new data on positive tipping points into creative content. With University of Exeter and Earth Minutes.

Youth workshop on translating new data on positive tipping points into creative content. With University of Exeter and Earth Minutes.
Watch video

Jacob Beautemps (“Breaking Lab”) on the exponential pace of the energy transition.

Mission 2025 advertising campaign at Bank Street underground station in London.

Count Us In and Earth FC football campaign challenging G20 leaders in Rio to not drop the ball on climate action.

Sneaking climate into content: Gemma Styles (10,2M followers on IG) on the impacts of climate change on mental health. With Conspirators.co

‘Protect What We Love’ advertising campaign encouraging decision makers to achieve strong fossil fuel outcomes at the Summit of the Future. With C40.org

Workshop with 40 partners at COP16 in Colombia on amplifying a story of possibility for climate, nature and food.

Supported a letter signed by 150+ prominent parents to Heads of State, calling for an end to fossil fuels at the Summit for the Future in New York. With ourkidsclimate.org

Mission 2025 advertising at London Climate Action Week (2024) on electric vans, targeting decision makers in the UK. With Mediabounty.com

Youth workshop on translating new data on positive tipping points into creative content. With University of Exeter and Earth Minutes.

Living rooms (citizens)

Tap for more info

Jacob Beautemps (“Breaking Lab”) on the exponential pace of the energy transition.
Watch video

Jacob Beautemps (“Breaking Lab”) on the exponential pace of the energy transition.

Mission 2025 advertising campaign at Bank Street underground station in London.

Mission 2025 advertising campaign at Bank Street underground station in London.

Count Us In and Earth FC football campaign challenging G20 leaders in Rio to not drop the ball on climate action.
Read more

Count Us In and Earth FC football campaign challenging G20 leaders in Rio to not drop the ball on climate action.

Sneaking climate into content: Gemma Styles (10,2M followers on IG) on the impacts of climate change on mental health. With Conspirators.co
Watch video

Sneaking climate into content: Gemma Styles (10,2M followers on IG) on the impacts of climate change on mental health. With Conspirators.co

‘Protect What We Love’ advertising campaign encouraging decision makers to achieve strong fossil fuel outcomes at the Summit of the Future. With C40.org

‘Protect What We Love’ advertising campaign encouraging decision makers to achieve strong fossil fuel outcomes at the Summit of the Future. With C40.org

Workshop with 40 partners at COP16 in Colombia on amplifying a story of possibility for climate, nature and food.
Read more

Workshop with 40 partners at COP16 in Colombia on amplifying a story of possibility for climate, nature and food.

Supported a letter signed by 150+ prominent parents to Heads of State, calling for an end to fossil fuels at the Summit for the Future in New York. With ourkidsclimate.org
Read more

Supported a letter signed by 150+ prominent parents to Heads of State, calling for an end to fossil fuels at the Summit for the Future in New York. With ourkidsclimate.org

Mission 2025 advertising at London Climate Action Week (2024) on electric vans, targeting decision makers in the UK. With Mediabounty.com

Mission 2025 advertising at London Climate Action Week (2024) on electric vans, targeting decision makers in the UK. With Mediabounty.com

Youth workshop on translating new data on positive tipping points into creative content. With University of Exeter and Earth Minutes.
Watch video

Youth workshop on translating new data on positive tipping points into creative content. With University of Exeter and Earth Minutes.

×

Christiana Figueres briefing + 100 journalists at the Covering Climate Now annual conference in New York on exponential trends in the energy transition.

Christiana Figueres briefing + 100 journalists at the Covering Climate Now annual conference in New York on exponential trends in the energy transition.
Watch video

85+ global business and climate leaders calling on President Lula and President Pedro to deliver ‘a year of united action on climate, nature and food’.

85+ global business and climate leaders calling on President Lula and President Pedro to deliver ‘a year of united action on climate, nature and food’.
Read more

Media coverage of the Mission 2025 launch at London Climate Action Week.

Media coverage of the Mission 2025 launch at London Climate Action Week.
Read more

Scene-setter article on the exponential energy ahead of COP28 in The Times.

Scene-setter article on the exponential energy ahead of COP28 in The Times.
Read more

Short film featuring prominent UK business leaders celebrating the political certainty provided by the new government. With Dunafilms.co.uk

Short film featuring prominent UK business leaders celebrating the political certainty provided by the new government. With Dunafilms.co.uk
Watch video

Christiana Figueres briefing + 100 journalists at the Covering Climate Now annual conference in New York on exponential trends in the energy transition.

85+ global business and climate leaders calling on President Lula and President Pedro to deliver ‘a year of united action on climate, nature and food’.

Media coverage of the Mission 2025 launch at London Climate Action Week.

Scene-setter article on the exponential energy ahead of COP28 in The Times.

Short film featuring prominent UK business leaders celebrating the political certainty provided by the new government. With Dunafilms.co.uk

Board rooms (business leaders)

Tap for more info

Christiana Figueres briefing + 100 journalists at the Covering Climate Now annual conference in New York on exponential trends in the energy transition.
Watch video

Christiana Figueres briefing + 100 journalists at the Covering Climate Now annual conference in New York on exponential trends in the energy transition.

85+ global business and climate leaders calling on President Lula and President Pedro to deliver ‘a year of united action on climate, nature and food’.
Read more

85+ global business and climate leaders calling on President Lula and President Pedro to deliver ‘a year of united action on climate, nature and food’.

Media coverage of the Mission 2025 launch at London Climate Action Week.
Read more

Media coverage of the Mission 2025 launch at London Climate Action Week.

Scene-setter article on the exponential energy ahead of COP28 in The Times.
Read more

Scene-setter article on the exponential energy ahead of COP28 in The Times.

Short film featuring prominent UK business leaders celebrating the political certainty provided by the new government. With Dunafilms.co.uk
Watch video

Short film featuring prominent UK business leaders celebrating the political certainty provided by the new government. With Dunafilms.co.uk

×

UNFCCC Executive Secretary Simon Stiell at Mission 2025’s flagship event with 400+ attendees at Climate Week New York 2024. With Theclimategroup.org

UNFCCC Executive Secretary Simon Stiell at Mission 2025’s flagship event with 400+ attendees at Climate Week New York 2024. With Theclimategroup.org

Roundtable discussion at UNHQ in New York with Ministers, real-economy and youth leaders on the outcomes of the Summit of the Future. With Wearefamilyfoundation.org

Roundtable discussion at UNHQ in New York with Ministers, real-economy and youth leaders on the outcomes of the Summit of the Future. With Wearefamilyfoundation.org
Watch video

Mission 2025 press conference at COP29 in Baku with Ana Toni, Avinash Persaud, Joshua Amponsem and Maria Mendiluce, attended by 150 journalists.

Mission 2025 press conference at COP29 in Baku with Ana Toni, Avinash Persaud, Joshua Amponsem and Maria Mendiluce, attended by 150 journalists.
Read more

‘The Transformation is Unstoppable’ letter supported by 2,000+ signatories shown at the COP28 conference venue.

‘The Transformation is Unstoppable’ letter supported by 2,000+ signatories shown at the COP28 conference venue.
Read more

Simon Stiell TED Talk at TED Detroit “Climate Action is at the cusp of exponential growth” (+900k views).

Simon Stiell TED Talk at TED Detroit “Climate Action is at the cusp of exponential growth” (+900k views).
Watch video

Heads of Delegation dinner at the Bonn Intersessionals, focused on real economy momentum ahead COP29. With WRI, WBCSD, WMBC, B Team, NDCP.

Heads of Delegation dinner at the Bonn Intersessionals, focused on real economy momentum ahead COP29. With WRI, WBCSD, WMBC, B Team, NDCP.

UNFCCC Executive Secretary Simon Stiell at Mission 2025’s flagship event with 400+ attendees at Climate Week New York 2024. With Theclimategroup.org

Roundtable discussion at UNHQ in New York with Ministers, real-economy and youth leaders on the outcomes of the Summit of the Future. With Wearefamilyfoundation.org

Mission 2025 press conference at COP29 in Baku with Ana Toni, Avinash Persaud, Joshua Amponsem and Maria Mendiluce, attended by 150 journalists.

‘The Transformation is Unstoppable’ letter supported by 2,000+ signatories shown at the COP28 conference venue.

Simon Stiell TED Talk at TED Detroit “Climate Action is at the cusp of exponential growth” (+900k views).

Heads of Delegation dinner at the Bonn Intersessionals, focused on real economy momentum ahead COP29. With WRI, WBCSD, WMBC, B Team, NDCP.

Cabinet rooms (political leaders)

Tap for more info

UNFCCC Executive Secretary Simon Stiell at Mission 2025’s flagship event with 400+ attendees at Climate Week New York 2024. With Theclimategroup.org

UNFCCC Executive Secretary Simon Stiell at Mission 2025’s flagship event with 400+ attendees at Climate Week New York 2024. With Theclimategroup.org

Roundtable discussion at UNHQ in New York with Ministers, real-economy and youth leaders on the outcomes of the Summit of the Future. With Wearefamilyfoundation.org
Watch video

Roundtable discussion at UNHQ in New York with Ministers, real-economy and youth leaders on the outcomes of the Summit of the Future. With Wearefamilyfoundation.org

Mission 2025 press conference at COP29 in Baku with Ana Toni, Avinash Persaud, Joshua Amponsem and Maria Mendiluce, attended by 150 journalists.
Read more

Mission 2025 press conference at COP29 in Baku with Ana Toni, Avinash Persaud, Joshua Amponsem and Maria Mendiluce, attended by 150 journalists.

‘The Transformation is Unstoppable’ letter supported by 2,000+ signatories shown at the COP28 conference venue.
Read more

‘The Transformation is Unstoppable’ letter supported by 2,000+ signatories shown at the COP28 conference venue.

Simon Stiell TED Talk at TED Detroit “Climate Action is at the cusp of exponential growth” (+900k views).
Watch video

Simon Stiell TED Talk at TED Detroit “Climate Action is at the cusp of exponential growth” (+900k views).

Heads of Delegation dinner at the Bonn Intersessionals, focused on real economy momentum ahead COP29. With WRI, WBCSD, WMBC, B Team, NDCP.

Heads of Delegation dinner at the Bonn Intersessionals, focused on real economy momentum ahead COP29. With WRI, WBCSD, WMBC, B Team, NDCP.

This year, we must achieve a
global turning point.

2025 marks the halfway point in the decisive decade for climate action.

Climate meeting in a board room

01 Before COP30: We must secure strong national climate plans (NDCs) that align government and private sector ambition with what's possible

02 At COP30: We must complete the shift from negotiation to implementation

Three women holding up a newspaper regarding climate news

03 Beyond COP30: A new, popular narrative must build support from the ground up, depolarize climate and nurture electoral support

We will work with the Mission 2025 community, both globally and in selected countries, to achieve these goals.

Read our detailed 2025 strategy here.

Prior to joining Global Optimism, Ellie spent 5 years as an advisor at Brunswick Group, where she was part of the global Climate Hub.

At Brunswick, Ellie advised many of the world's largest banks, investors and companies on their positioning, action and engagement on climate and nature-related issues. She also advised NGOs including the UN Climate Change High Level Champions and the Moore Foundation on strategic communications and campaigns.

Ellie Fallon

Advisor

Before joining Groundswell, Fiona managed the Race to Zero campaign with the UN Climate Champions team, leading on partner relations and COP events. She entered the climate space through the UNFCCC Stakeholder Engagement team and holds a Master’s in Development Studies from Melbourne and a BA in German and Italian from Cambridge.

Fiona Macklin

Senior Advisor

Freya joined Groundswell from The Climate Pledge at Global Optimism, where she played a key role in building the corporate climate initiative from its inception. She previously worked on Loss and Damage at UNFCCC and holds a BSc in Physical Geography from the University of Exeter and an MSc by Research in Geography, specializing in earth system modelling.

Freya Newman

Advisor

Georgina is EA to Matthew Phillips, Groundswell Lead. She has 22 years background working for corporate companies as well as the NHS for 8 years. After starting her family, 12 years ago, she left the corporate world and started working more locally and branching out to different clients.

Georgina Jenkins

Executive Assistant

Irene is a Senior Advisor at Global Optimism, previously leading work on nature and food systems at the UN Climate Champions. She has driven nature-aligned finance efforts, including on sovereign debt and deforestation. Her work spans Restor, the UN, and representing Costa Rica and AILAC in climate negotiations.

Irene Suárez Pérez

Senior Advisor

James joins Global Optimism from Systemiq, the system change company. Prior to that, as an environmental activist, he initiated a number of projects, including the COP26 Climate Clock and the Concert for Conservation with Olivia Rodrigo. He also co-hosts the climate podcast 'Here's The Plan'. He holds a BA in Natural Sciences from Cambridge University, and now lives in London.

James Miller

Advisor

Matthew leads Project Groundswell and has worked for more than a decade in global climate communications. He was Communications Director for the UN Climate Champions, launching initiatives like Race to Zero and Race to Resilience. Before that, he held roles at UNFCCC, Mission 2020, and co-founded Beautiful Corporations.

Matthew Phillips

Lead

Michael spent five years at UN Climate Change working in strategic and digital communications. He previously worked at the UN Secretariat and in the European Commission’s communications team. He holds a joint degree in Journalism and International Relations from the University of Amsterdam.

Michael Seckler

Senior Advisor